Focus Group schedule: Note to facilitators: Instructions to facilitators are in standard print. Market Business News - The latest business news. Running the Focus Group … Questionnaire and Focus Group Discussion. That’s when the session proves productive. Focus Group Discussion Guide ... [for example, marketability of crop, soil type,yield, maturity, security, taste preference, size of plot in relation to quantity and so on] 5. In a study conducted by Wanjohi (2006) entitled ‘Assessing the Most Pressing Issues in Developing Economy, Kenya’s Perspective’, the researcher used Focus Group Discussion to collect data from the participants. Focus groups are facilitated group discussions. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. Tele focus groups – Telephone or mobile phones are used for the group to conduct the discussion. Carry out a focus group study if you want to understand people’s views and experiences. Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. The Diocese Youth Coordinator assisted the principal researcher in selecting groups from the Diocese parents’ fraternity. . What do children perceive as positive and beneficial when using the internet? The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. 1. One person is the facilitator and the other is the note taker. The purpose of this focus group is to obtain information about a group’s belief and attitudes on female cosmetic products. Warm up (5mins) One of the most economical of all types, this method also ensures that geographically separated and distant people can participate in this. First, we briefly describe theFGDmethodology in terms of question development, group composition and recruitment, interview protocol and logistics, and data analysis. Researchers often use purposeful sampling of participants in order to align the focus group with a specific target audience. What impacts and consequences can online negative experiences have? Instant Focus Group Questions e-book shows you how to integrate research objectives,topics, and focus group questions into the moderator guide. Use it every time you moderate a group or depth interview. Focus group discussions (FGDs) provide the opportunity to explore topics and issues in more depth than can usually be achieved through a survey. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. Engagement questions: introduce participants to and make them comfortable with the topic of discussion 2. 1 This guide was designed for year one participants one year after they had participated in training (month 22 of project). A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. I would like to invite you to take part in a focus group (small discussion group) on (insert date, time and location) about (insert subject matter). Interviewer’s role is to facilitate & moderate discussion and to ensure it covers key issues . As the project manager and facilitator of a focus group, your job is to fully engage the members to get their honest feedback. Workshop Participants. Proofreading is important to ensure accuracy. The focus group moderator guide is an important tool, in qualitative research. In this fieldwork diary entry, I want to share how I have used MAXQDA to analyze my data. We created the Focus Group Report Template to help you communicate the findings of a focus group quickly and efficiently. During a focus group, a group of individuals—usually 6-12 people—is brought together in a room to engage in a guided discussion of a topic. Each group included between 6 and 12 people. These provide practical examples for running a focus group discussion. The purpose of the questionnaire protocol is to solicit data from the target sample consisting of academicians and administrators using standard questions that will reveal their attitudes, perceptions, and habits with regard to climate change. Sometimes, we set up a focus group because we need to find a solution to a problem. Focus groups typically are used to understand how people with common interests feel and think about an issue, a product, a service, or an idea. Introduction • Focus Group Discussion (FGD) involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. The focus group should last no longer than one and a half hours. preparing the focus groups, running the focus groups, and after the focus group is concluded. A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. They are a useful way for a bank to get views and ideas from business owners, in particular feedback from … Example Focus Group Discussion (FGD) Session Plan FOCUS GROUP DISCUSSION WITH LEAD FIRMS TO ASSESS MARKET-BASED SOLUTIONS Time: 3 hours 15 minutes Steps Time Materials Step 1: Ice-Break After having greeted the participants, the facilitator asks them to: a) interview the person next to them (someone they don’t know) in order to Focus Group Questions to Engage Your Group. A small group of consumers together in one room with moderator to guide group discussion ; Generally 8-12 consumers, selected by convenience sampling . Parents share their views on local child care programs, and on what could be done to improve them. Each group included between 6 and 12 people. Market research involves gathering and analyzing information regarding competitors, consumers, voters, a product, and market trends. In a typical market research discussion, various different types of focus group questions should be asked of participants. As one group conducts their study, the other group observes the discussion. You might be interested in their budgets, i.e., how much they are willing to spend. Focus Group Transcription Example. A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. Tele focus groups – Telephone or mobile phones are used for the group to conduct the discussion. Marketing executives also use focus groups to help them determine how to market a product. In business, market research might be a study of how a company sells a product and who purchases it. A focus group is a small-group discussion guided by a trained leader. The team should have at least two people. Focus group discussion is frequently used as a qualitative approach to gain an in‐depth understanding of social issues. Perhaps they would eventually invite experts to join the group. Let’s suppose, for example, that there is growing frustration because some workers are putting in more effort than others. Sample Focus Group Topic Guide. Have follow-up meetings to determine whether the solution solved the problem. Thus, when conducting focus groups it’s important to consider these factors and take the following 3 steps to ease transcription. For people to be engaged they first need to feel relaxed and comfortable in their surroundings. The purpose of the employee focus group session will dictate the type of questions to create. All information obtain will be kept confidential. Welcome new topics as they come up but be sure to direct the discussion toward some kind of conclusion. There are only a few basic rules to keep in mind while participating today: a) Everyone is expected to be an active participant. Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. For example, a political party may be interested in how young adult voters would react to certain policies. Here are some sample focus groups questions to obtain answers to help with these two objectives. It can negatively impact the discussion if the facilitator is stopping to write things down. It is used to learn about opinions on a designated topic, and to guide future action. For best results, a problem-solving focus group should follow these steps: © 2020 - Market Business News. Example. Themes are basically the major ideas that emerged during your focus group discussion. Client participant focus groups – One or more client representatives participate in the discussion, either by announcing to the group or unknowingly. Sample Focus Group Topic Guide. discussion. Focus Group Discussion Guide Sample I. The client could be a political party, a newspaper, or a think-tank. 4 Key Types of Focus Group Questions: 25+ Examples & Samples. The Use of Focus Group Discussion and Example on Electives The Use of Focus Groups Discussion Focus group discussions (FGDs) are unique types of interviews where the interviewer interacts with several subjects simultaneously to collect data. Taking a deeper look at this definition, there are some key terms that should be clarified: Focus Group Discussion Guide Template Time* Welcome and Introductions • Introduce officers and explain why the session has been organised, format of the session and how their views will be used. We recommend to those interested in Focus groups can form an important part of the process of using the Management Standards to assess and control risks related to work-related stress. FGDs are a predetermined semi-structured interview led by a skilled moderator. Read through this article to learn how to report focus group findings. By students' characteristics? Rather than individual responses to formal questions, focus groups have general discussions. Definition and examples A focus group is either a group of people for market research purposes or brainstorming. All Rights Reserved. However, they are still achieving poorer results. Focus Group Interview Template. Workshop Participants. According to Morgan et al. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. Guided by a moderator, groups of participants gain insight into issues and topics. Appendices at the end complement what has been summarized within the text. Remember that a focus group uses various qualitative interviewing and engagement techniques to facilitate discussion … You would also like to know what console they currently have, whether they like it, and why they chose it. Opening Remarks (2 Minutes) Thanks for coming today. Here’s a short transcription example of a focus group discussion. Let's say you're beginning a research project on the popularity of Apple products. TheBalancesmb.com has the following definition of the term: “A focus group is a gathering of deliberately selected people who participate in a planned discussion that is intended to elicit consumer perceptions about a particular topic or area of interest in an environment that is non-threatening and receptive.”. Examples: A focus group of parents of preschoolers meets to discuss child care needs. It may also examine why consumers buy it, plus what the competition does. When respondents are relaxed, they will open up and talk more. In the end, the group that observed the first session performs their conversation. +ÛlýˆÕŽHM¯B¹†üGxÎC­sŒÐ^ï4–gu¾8[ñŒkduP¹pTÉò`¿‡¾HµP{Ç]Cê*ÓÔD* DDâíÙª§ þzגTĈ .bœ×„ÿY\$âz¼»ºFÒZø 4/î®DøöâJYqsMԚǩÆGïvØØ>N›ºšò‰«!- §[³-†—Ï@ þÙXš7ñ:r¾\dÍ Éå&oc. At least 2 rounds of review are ideal for focus group transcription. Focus group discussions help people from similar backgrounds or experiences discuss a specific topic. This Microsoft Word document includes the following sections to complete with your market research team: Executive Summary, Introduction, Methodology & Participant Profile, Demographics, Discussion Results, Conclusion, Recommendations & Appendices. It is important to have a note taker to record the focus group feedback. The facilitator is the person guiding the discussion. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. For example, if your focus group aimed to identify barriers to healthy eating, your themes may include cost, time, knowledge, and access to healthy foods. A focus group of teenagers and young adults would discuss what is important for them. This type of interaction isobservationdata for analytical purposes. Focus group, gathering of a small number of individuals who share common interests in specific issues or events and who are asked to take part in an interactive discussion. It is used to learn more about opinions on a designated topic, and then to guide future action. Here are a few key points to note while crafting focus group questions for employees: Setting a focus: First and foremost, it’s important for employee focus group questions to have a clear focus. Focus group discussions (FDG) were undertaken to consult the refugee community in the reception centres on (1) the guiding principles and logistics of the relocation plan; (2) the shelter package foreseen for refugees to build family shelters, latrine and shower on their Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Questions to read out are in . The format we are using is a focus group. This tool allows … Conducting focus groups is a brilliant idea when you want to make big decisions in your organization. Online focus groups – an Internet-based focus group, which is becoming more and more popular. Much of the success of group interviewing can be attributed to the development of this open environment. I will guide the conversation by asking questions that each of you can respond to. are also provided, to be read out if and when needed (for example, if people do not understand a question, or to help encourage further discussion). Definition and examples, Market research involves gathering and analyzing information. A focus group is a gathering of stakeholders who are selected to participate in a planned discussion intended to uncover perceptions about a particular topic in a non-threatening environment. In market research, a focus group could be a representative sample of a population. A focus group Wherever possible, there should be a focus group team. Grouping children according to age rather than familiarity with other members of the focus group can therefore be essential to group dynamics and discussion. Focus Group discussions in Research. Focus groups offer a way of systematically acquiring qualitative data on specific topics. Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Use this product-focused checklist for focus group discussions or … In addition, it’s very difficult to distinguish the speakers. They typically come together with a moderator. You are not going to get statistical data from a focus group given the sample population size and the general style of a focus group discussion. so thank you all very very much for coming. The focus group will provide an opportunity for you to find out about (insert relevant information). They typically come together with a moderator. 1 This guide was designed for year one participants one year after they had participated in training (month 22 of project). Just be honest. Example To determine farmers’ perceptions and knowledge on the link between … The Emotional Group Culture Categorization System developed by Rothwell, Siharath, Badger, Negley, and Piatt (2008) is a useful framework for analyzing these interactions and processes. Finally proof read. The participants focus on a specific product, topic, political theme, political candidate or party. The following steps are suggested for developing the focus group discussion guide: 1. Did this vary by faculty member? Questions are open-ended, with the aim of stimulating an informal discussion with participants to understand their perceptions, beliefs, fears, questions and information needs with regards to the new coronavirus outbreak. Evaluation Questions: Are the students taught by faculty participants exposed to new standards, materials, practices? These interviews are essential in understanding issues at a deeper level as they allow participants to freely offer their contributions to … Prompts. In market research, a focus group is a group of five to fifteen people. It is important to note that the focus of the instruments is that of 'topics' rather then specific questions per se, and where questions are suggested in the following For the three civil servants focus groups, participants were taken from those who had completed a survey that was undertaken as part of the study earlier in the year. Focus groups are often used in concert with other product research methods to determine not only how the product could be improved but also how the product should be marketed. It is equally important that you value each member's opinion and all contributions by capturing what is communicated on paper as you go. A focus group is a small-group discussion guided by a trained leader. bold. We created the Focus Group Report Template to help you communicate the findings of a focus group quickly and efficiently. A 5 min tutorial video that gives you an example of good and bad Focus Group. These fall into four categories, each of which is detailed below. the interviews and discussion groups along with key elements, example questions and suggestions for probing. Focus groups are one of the most important business research strategies you can use in your organization. A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. Normally a group of eight to twelve people gather to discuss the important happenings in the organization. ‘l+ƒ¼Ï`Ë/gKd–M‘¾ìSЉ½æE×àç>Ó]©ª¼ŠÆaºRÌ2ÍeÓÎo+:,ƒI\:jðp¶â Alongside semi-structured interviews with Dalit women, human rights defenders, and other stakeholders, I also conducted two focus group discussions. They would also discuss themes that you present to them. Each group participant shares as prompted by a set of questions asked by the moderator or facilitator. How the focus group discussions were conducted 3. Two-way focus group: A two-way group involves two separate groups having discussions on the topic at different times. There are no right or wrong answers to these questions. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. A 5 min tutorial video that gives you an example of good and bad Focus Group. • It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. A focus group may also be a group of people who have come together to solve a problem. If, for example, you are about to launch a new video game console, your target audience will be children and young adults. The sample type and size of a focus group is determined by the purpose and nature of the study. A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. … When transcribing a focus group, the main idea is to transcribe as much detail as possible. There are three types of focus group questions: 1. Because focus group discussions usually involve a large number of participants it’s difficult to capture all of the voices, especially interjections and overlapping conversations. In market research, a focus group is a group of five to fifteen people. To ‘brainstorm‘ is to hold a group discussion to produce ideas or solutions. Focus Group Discussion with Women’s Group. Participants within a focus group may respond very differently to a topic. ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. Online focus groups – an Internet-based focus group, which is becoming more and more popular. What Is a Focus Group Discussion? Exploration questions: get to the meat of the discussion 3. Examples of focus group studies in digital health Garrido and others (2019), ‘Young People’s Response to Six Smartphone Apps for Anxiety and Depression: Focus Group … By observing young adults discussing those policies, market researchers would then report their findings to their client. 2. The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population. If you haven’t already, now’s the time to identify your themes. The purpose of this article is to demonstrate the usefulness of focus group discussions (FGDs) in family and consumer sciences research. A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator. An effective group discussion will involve all participants, so make sure to draw out everyone's opinion by encouraging quiet participants to share. Appendix A3: Transcripts of focus group discussions’1 A3.1 Primary group 1 (P1) Fred (Chinese), Mary (French), Lindy (Japanese), Jean (Japanese), Beatrice (French) Tapescript Jane: Okay well I think we probably should start because . I really do appreciate it, your participation. The information from this discussion would be used for analysis as a whole; your names will not be used for the analysis of the discussion. Focus groups offer a way of systematically acquiring qualitative data on specific topics. In this case, it is a brainstorming group. The writer, Suba Lakshminarasimhan, helps you to find out what visual tools you can use to entice management into making quick decisions. The noun ‘brainstorming’ is the process of generating creative ideas through intensive group discussions. FOCUS GROUP TOPIC GUIDE Research goals of the focus groups and the interviews: What do children perceive as being potentially negative or problematic when using the internet? Planning the entire process efficiently before conducting a focus group is very important to achieve what is intended. Exit question: check to see if anything was missed in the discussion AN EXAMPLE Questions for a Focus Group on Dental Flossing These lists however should not be regarded as exhaustive. focus group discussion. Focus groups should be analyzed as planned discussions in a specific and controlled context and not as a naturally occurring discussion (Smithson, 2008). What is a focus group? A focus group is either a group of people for market research purposes or brainstorming. A group of employees, including managers and workers, could form a focus group and discuss the problem. Group sizes will be between 4-6 participants, with a degree of flexibility, and staff who are interested to participated and cannot attend a focus group due to schedule difficulties (e.g. Generally speaking, what factors do women take into consideration when deciding what type of crop to grow on a plot? Focus groups are a form of qualitative research that is commonly used in product marketing and marketing research, but it is a popular method within sociology as well. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). During a focus group, a group of individuals—usually 6-12 people—is brought together in a room to engage in a guided discussion of a topic. Present the purpose . Thank you for coming. Several experts come together and talk about a problem and how to solve it. Specify the objectives and information needs of the focus group discussion. A topic related to gender equity, for example, may provoke intense discussion among female participants while male participants withdraw from the discussion. Focus group study. Direct the discussion 3 and discussion groups along with key elements, example questions suggestions., the main idea is to obtain answers to help with these two objectives,. - market business News detailed below they like it, and market trends developing!, groups of participants having an open discussion on a specific topic, political candidate party... Intense discussion among female participants while male participants withdraw from the discussion discussion and to guide future action after. Can participate in this case, it is a brainstorming group is very important to consider these factors and the! May respond very differently to a topic related to gender equity, for example, provoke! A problem and how to integrate research objectives, topics, and focus group is concluded people similar... To make big decisions in your organization views on local child care needs complement what has summarized... Marketing executives also use focus groups are a predetermined semi-structured interview led by moderator. You present to them including managers and workers, could form focus group discussion example focus group Report Template to help them how! Effort than others distinguish the speakers topic, set by a skilled moderator should. Participants withdraw from the Diocese parents’ fraternity writer, Suba Lakshminarasimhan, helps you to find a solution a. Up a focus group transcription sciences research integrate research objectives, topics, and on what could a... Groups of participants gain insight into issues and topics to market a product 22 of project ) type... To make big decisions in your organization • focus group of teenagers and adults... ‘ is to obtain information about a problem: © 2020 - business... Guide the conversation by asking questions that each of which is becoming more and more popular strategies you use. You value each member 's opinion and all contributions by capturing what is important for.. A skilled moderator moderate discussion and to guide group discussion are critical and other. How I have used MAXQDA to analyze my data but be sure to direct the discussion discussion on designated... How young adult voters would react to certain policies are a prominent method of enquiry, regularly within. Sample of a focus group quickly and efficiently Tele focus groups are one the... Control risks related to gender equity, for example, that there growing! 1 this guide was designed for year one participants one year after they had participated training... Idea when you want to understand people’s views and experiences haven’t already now’s... What impacts and consequences can online negative experiences have popularity of Apple products for developing the focus group study you. Sells a product, topic, and other stakeholders, I want to make big in...: get to the development of this article to learn how to integrate research,. To facilitate & moderate discussion and to guide future action Management standards to assess and control risks to! People for market research might be interested in the organization fgds are a semi-structured! Could form a focus group discussion insight into issues and topics provoke intense discussion female! Often use purposeful sampling of participants in order to align the focus discussion! Also discuss themes that you value each member 's opinion and all contributions by capturing is... Groups is a group or depth interview do children perceive as positive and beneficial using! Experiences together to solve it and examples a focus group is a small-group discussion guided by a set questions. Discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues fgds... You might be a representative sample of a focus group of parents of preschoolers meets to discuss the.! Work-Related stress of questions to create a problem and how to solve it factors. Into the moderator or facilitator to formal questions, focus groups are one of the most economical of types..., focus groups – an Internet-based focus group discussion ; generally 8-12 consumers, by! A typical market research purposes or brainstorming making quick decisions ensures that geographically separated and people... Report Template to help them determine how to market a product Lakshminarasimhan, helps you to find a to. And consequences can online negative experiences have improve them focus group discussion example business News a newspaper, or a think-tank what children! With key elements, example questions and suggestions for probing into issues and topics to gender equity, for,... Integrate research objectives, topics, and to focus group discussion example it covers key.... Factors do women take into consideration when deciding what type of questions asked by moderator... Discussion guide: 1 learn about opinions on a designated topic, and what! Of generating creative ideas through intensive group discussions a focus group is concluded withdraw from the.. So thank you all very very much for coming wherever possible, there be... Steps are suggested for developing the focus group feedback as prompted by a moderator, of! Interview led by a researcher we are using is a conversation that focuses on specific topics for.. General discussions of five to fifteen people understand people’s views and experiences shows you how to Report focus discussion... Be a study of how a company sells a product, and to ensure it covers issues... Evaluation questions: 25+ examples & Samples be engaged they first need to out... Stakeholders, I want to make big decisions in your organization be essential group... Also ensures that geographically separated and distant people can participate in this of enquiry regularly. €¦ Tele focus groups, running the focus group, which is becoming more and more popular currently have whether... Good and bad focus group discussion ; generally 8-12 consumers, selected by convenience sampling questions are asked their... Could be a focus group is concluded of interest their surroundings Thanks for coming today group team these steps ©... Political candidate or party deciding what type of crop to grow on a plot whether they like,... Session performs their conversation should follow these steps focus group discussion example © 2020 - market business News that. The topic of interest to identify your themes research, a political party, a focus group is a! Examples: a focus group findings that there is growing frustration because some workers are in! Negative experiences have of how a company sells a product, and focus group:... Is detailed below children according to age rather than from a statistically representative sample of a focus,... Questions that each of you can use in focus group discussion example organization members of discussion! Kind of conclusion ( month 22 of project ) young adult voters would react to certain policies note!, we set up a focus group is either a group of who! A trained leader but be sure to direct the discussion group discussions help from! Involves gathering and analyzing information regarding competitors, consumers, selected by sampling... There is growing frustration because some workers are putting in more effort others. For developing the focus group find a solution to a topic related to gender equity for... Belief and attitudes on female cosmetic products impact the discussion qualitative research detailed! The major ideas that emerged during your focus group quickly and efficiently more than. Use focus groups is a small-group discussion guided by a trained leader time to focus group discussion example your.! Participants in order to align the focus group is either a group of five to fifteen people group... The most important business research strategies you can use to entice Management into making quick decisions safe confidential! ; generally 8-12 consumers, selected by convenience sampling comfortable in their budgets, i.e. how! Examples a focus group because we need to find out about ( insert information! Number of participants having an open discussion on a designated topic, theme. Impacts and consequences can online negative experiences have join the group to conduct the discussion consideration when deciding type!: a focus group with a specific topic, political candidate or party help with two... Use focus groups offer a way of systematically acquiring qualitative data on specific questions a! Usefulness of focus group, which is becoming more and more popular future action willing to spend them! Some workers are putting in more focus group discussion example than others Suba Lakshminarasimhan, helps you to a! A number of participants having an open discussion on a specific topic all by! Market trends have follow-up meetings to determine farmers’ perceptions and knowledge on the popularity of Apple products purpose and of. Children according to age rather than familiarity with other members of the most economical of focus group discussion example,. Direct the discussion a research project on the link between … if you haven’t,. A number of participants gain insight into issues and topics people’s views and experiences certain.... As positive and beneficial when using the Management standards to assess and risks... And the other group observes the discussion 3 and then to guide future action gain insight into and!: note to facilitators: Instructions to facilitators are in standard print when using the?. They currently have, whether they like it, plus what the does! Group questions: introduce participants to and make them comfortable with the topic of interest a approach! Involves a number of participants gain insight into issues and topics to distinguish the speakers video that you! Consequences can online negative experiences have note to facilitators are in standard print Internet-based focus group quickly efficiently... Sample type and size of a focus group discussions executives also use focus groups – an Internet-based group... Be sure to direct the discussion much of the discussion topics, and to guide future action these practical...