Birthday Blooms. With consumer’s heightened awareness of chocolate brands and a seeming willingness to pay for a better product, Red White & Bloom will carry several lines of exclusive gourmet chocolate bars, that is, the brands will not be sold by other metro Atlanta retailers. Working capital, cash sufficient to cover build out costs in the second month, and long-term assets (such as refrigeration units) will make up the majority of the start-up requirements. Kate’s Blossoms will basically reach out to anyone who’s interested in … Priority delivery program. Flower shop business start-up cost would include expenses related to insurance, lease fee, refrigeration expenses, marketing, pruning equipment, ribbons, decorative packages, vases, … The concept involves establishing flower arrangements as a way to foster romance, and the company will target men with higher levels of discretionary income who are more accustomed to spending money on loved ones. how your flower shop is different from others in the area. "Strengths" and "Weaknesses" looks at positive and negative aspects of the business… Red White & Bloom plans to open in March, occupying approximately 600 square feet. 1157 West Peachtree Street. Very simple, modern design with attractive displays, Spacious interior design with lots of light and accent lighting to illuminate flower designs, Unobstructed windows to showcase flower arrangement in a “gallery” format, with access to the store from the street, Clear large glass windows with dramatic lighting and clear branding, High visibility from the street, as well as visually pleasing at night, Movable floor and ceiling displays to allow easy and frequent redesign of store. Flower Shop Business is the type of business that continues to exist and succeed as long as we still do weddings, burials, dates, birthdays, and other special events. Am I Too Late To Join The Crypto Revolution In South Africa? Begin your flower shop business plan by describing your company. The key factor that will weigh into the profitability is finding a location that is convenient to consumers, but does not request excessive sales to break-even. What Legal Requirements Do I Have To Comply With To Start A Micro Finance Business? The company will collect a small percentage of each sale (5%). Owner Jamie Muir, who has more than 14 years of experience in corporate marketing and has trained as a florist, will create floral arrangements and run the business (manage operations, inventories, marketing and sales). Unique Containers. A box of chocolate may land up with a diabetic patient or perfumes may land up with someone who is allergic to it. Use this business plan template as a basis/foundation to create your own business plan upon. Chocolates account for 75% of Valentine’s Day candy sales, which totaled an estimated $1.1 billion in 2002. To create a gallery environment, the Red White & Bloom store will feature paintings and/or drawings from local artists, and the artwork will be for sale. Investors will typically request to see three to five-years of forward looking projections to understand the profitability of the flower shop. Such services are offered by Jackson & Perkins (jackson-perkins.com), Calyx & Corolla (calyxandcorolla.com), Hallmark Flowers (hallmark.com), FTD.com, Harry & David (harryanddavid.com), and many others. A flower shop is a place where flowers are retailed. As a result, the florists listed below are considered competition for commercial accounts: Twelve. Hours of operation will be 10:00 a.m. – 5:00 p.m. Monday – Friday, and from noon – 4:00 p.m. on Saturday. Green and Flowering House Plants. This program will let each customer register a minimum of six days per year (birthdays, holidays, anniversaries or any day except Valentine’s Day) on which Red White & Bloom will automatically plan to deliver a floral arrangement to his place of work (which must be in Midtown or Downtown Atlanta). Increase sales approximately 72% in Year Two and 21% in Year Three.*. Flower stores require relatively little funding to start when compared to other types of retail businesses. These unique factors combine to create your business model and direct your marketing strategy, to be reflected in your financial projections. The company plans to approach its goal short term by targeting affluent executive businessmen in Midtown and Downtown Atlanta for a very upscale, Frequent Flower Gift Program and, long term, to … Special occasions account for four out of every ten floral purchases made. Profile of a Red White & Bloom Customer As note earlier in this plan, Red White & Bloom will not be a typical retail florist, and therefore will target and serve a very different primary market, one that is described in detail in the next section. over their expected holding period. The flowers can be booked online and then sent to the person whom you wanted to gift. A flower shop business usually costs between $10,000 and $50,000 to open. Studies indicate that a population of 10,000 is necessary to support a traditional retail florist; therefore, it is important to point out that Red White & Bloom will not be a typical retail florist. Capturing Valentine’s Day Business Valentine’s Day ranks number one in single-day holiday cut flower purchases, capturing 34 percent of transactions and 36 percent of dollar volume. A new trend has started of sending the flowers to people across the boundaries of states and countries. According to the International Mass Retailers Association (IMRA), men are more likely to give flowers than women, and men plan to spend $95 on the average, while women plan to spend $60. Premium retail space may generate This flower shop business plan uses the calculation of walk-in traffic – the primary indicator for every retail store and includes all the necessary reports. The commitment must be guaranteed by a credit card in advance. Store signage 4. The average floral purchase per buying household was 3.7 times. Offering complimentary in-store events, such as book signings, cheese tastings, and art showings, that coincide with other neighborhood gallery openings. Gourmet Chocolates. A flower shop located along a street in a small town is much different than one on a New York City borough. The average amount spent per household is approximately $94.50, and the trend is an upward one. Store Policies The company will invest in customer relationship management software (CRM) and a simple point of sales (POS) system to track sales and collect customer information, including names, address, e-mail address and other pertinent information (pets, flower likes/dislikes, color preferences, allergies, birthday, anniversary). Also, given the 195,149 employees who work in Midtown and Downtown Atlanta, with 26,010 identified as ideal prospects and assuming that 50% are men, the company also feels confident about its opportunity to reach its target goal for the Frequent Flower Gift Program. Narcissus Club. As the Castleberry Hill area becomes a destination shopping venue, Red White & Bloom will contribute to the experience by offering a pleasant shopping experience through the gallery-like design of its storefront, and its selection of materials and floral designs. A flower business requires a business license like any other business, and access to the local farms or market to get cut fresh flowers, additionally. This flower shop business plan was written specifically for the flower industry and contains a full table of contents, example text, red instructional text, and references. All that can come easily to you; you simply seek help from … 27.7% of all US Household purchased fresh cut flowers at least once per year. Red White & Bloom will offer a one-time 25% discount to each commercial customer for every additional commercial referral that becomes a customer. Married, engaged or in a long-term relationship, Probably works as a banker, real estate agent, lawyer or financial analyst, May have a preference for luxury items (cars, clothes, watches, homes, vacations), Probably works for a law firm, hotel, large retail store, bank, real estate agency, foreign consulate or insurance agency. At the same time, this thesis aims to develop a well-written business plan for his flower shop. Midtown and Downtown Atlanta Demographics Red White & Bloom will primarily target businessmen who work in highly-paid professions in Midtown and Downtown Atlanta. Red White & Bloom will initially target two key audiences within one geographic market: The main selling points for buyers will be twofold:  peace of mind for the male customer, that is, never worrying about missing a loved one’s special day, and customized services for commercial accounts, including long-lasting arrangements designed to accent a specific business’ decor and delivered routinely based on an established frequency (weekly, bi-monthly). Productions, plans to relocate its main store to the Castleberry Hill area, and create a distinctive destination shopping area for metro Atlanta shoppers. In either situation, the quality of the live, perishable flowers is reduced. Atlanta is served by a large international airport, and access to imported flowers is excellent. Affluent businessmen who work in Midtown and Downtown Atlanta: They are ideal candidates for an automatic, fresh flower delivery program that will help them keep romance alive with their spouses or significant others. The sale of gourmet chocolate is a perfect complement to flowers, and encourages consumers to indulge and experience something new because they are worth it. more sales, but the high overhead will make the almost constant selling of flowers inadequate compared to a more suburban one at a fraction of the price. This is achievable through the assurance of … On-line Florists. At the same time, this thesis aims to develop a well-written business plan for his flower shop. Several of the city’s largest floral warehouses are located nearby: Hall’s (less than three miles); Cutflower Warehouse (less than six miles); and Floral Park (less than three miles). 976 Piedmont Avenue – at 10th Street. The company is forecasting conservative, yet healthy, revenue projections for Years Two and Three. The florist industry or flower shops basically retail cut flowers, floral arrangements, potted plants and artificial flowers. As a floral design gallery, Red White & Bloom will blend perfectly into this neighborhood, and can possibly secure some of the art galleries and stores – and their customers – as its own clients. More than 6,500 banks, hotels, large corporations, law firms, upscale restaurants, and consulate/foreign trade offices are located in this defined area, and these businesses are prime candidate for weekly floral arrangements for their lobbies and/or reception areas. Forget-Me-Not Club. Red White & Bloom plans to differentiate through its Frequent Flower Gift Programs for businessmen, and will treat in-office deliveries to its male clients as an opportunity to establish brand awareness with office managers for potential commercial account business. To meet its target revenue goals, Red White & Bloom estimates that it needs the following number of clients: 2005: Five commercial accounts (businesses); 50 Frequent Flower Gift Program Members (businessmen). What is the size of the Atlanta market that Red White & Bloom plans to target? MLM Cleaning Products Business Plan Sample, Handyman Maintenance Sample Business Plan, 4 Types Of Business Models To Suit Your Business Concept, 300 Business Ideas To Inspire You Into Entrepreneurship. To address the inconvenience of transporting flower arrangements from work to home, Red White & Bloom will develop special packaging to keep containers upright and spillproof. Variety of prices. To meet its Frequent Flower Gift Program estimates, the company needs to secure .04% of its targeted businessmen (13,005), .06% in 2006, and .08% in 2007. “If, at any time, it comes into my head, that a present is due from me to somebody, I am puzzled what to give, until the opportunity is gone.” Ralph Waldo Emerson “Gifts,” Essays, Second Series (1844). Start-up expenses, which are detailed in this section, comprise the remaining 12% at $11,600. In addition to traditional florists, floral arrangements can be purchased via the Internet. Or, if examined from another perspective, if the company can capture .05% of this potential business, that’s $257,244 in revenue opportunity. This highly-experienced team understands the information that business readers are looking for, what’s unique and impactful, and how to distil key ideas into actionable insights. For retail and office tenants who are interested in a weekly delivery program, Red White & Bloom will conduct an initial free, on-site visit to the customer’s office or store to determine the optimum floral design plan. Petals offers flowers for delivery, as well as for special events such as weddings. Carithers. Located in a former Midtown residence, the store carries unusual flowers and orchids. The company plans to approach its goal short term by targeting affluent executive businessmen in Midtown and Downtown Atlanta for a very upscale, Frequent Flower Gift Program and, long term, to debut the city’s first floral art gallery in a neighborhood that is building its name as the next major arts community in Atlanta. Download Free Version (DOC format) Download the Start-Up … Creating a storefront that resembles an art gallery, with fresh, avant-garde floral arrangements displayed like art (and always for sale). Free initial consulting. Eighty percent of consumers who buy florals for the romantic holiday purchase cut flowers. Store Design The exterior of a florist shop is estimated to account for the attraction of 35% of all customers. Castleberry Hill Residential Program. Stems. Generate healthy total revenue of $79,600 in Year One. In the spirit of education and event marketing, Red White & Bloom will offer periodic in-store workshops to attract potential customers. Referral Program. Who is the typical floral buyer, and who is the typical floral buyer at Red White & Bloom? The business plan for a flower shop can be relatively simple, you sell flowers that you grow to consumers. In the 160 years since Emerson made this statement, certain things haven’t changed: some of the most successful businessmen still have trouble purchasing gifts – especially flowers – for their wives, fiancées or girl friends. 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