Instant Coffee Market Size And Forecast. “This equates to 14% of the global soluble coffee market,” a representative of VICOFA was recently quoted as saying at a seminar in Hanoi. A challenge for brands, according to the British Coffee Association (BCA) is tapping into the younger end of the market, who are turning away from instant coffee, saying “long term growth in the market will very much depend upon how coffee brands can make coffee drinking appealing to a younger audience”. Vietnam coffee market production output in the past years has many fluctuations. Hectic lifestyle and low costs of instant coffee have increased the demand for instant coffee in the market. The global instant coffee market attained a value of USD 11.4 billion in 2019. Most franchised businesses in Vietnam are in the food and beverage sector, including foreign coffee shop brands like Starbucks, The Coffee Bean & Tea Leaf, Costa and PJ’s Coffee of New Orleans, just to mention a few. Marketing Strategy for Birdy instant coffee in Vietnam Market Another important characteristic of coffee growing in Vietnam is an average yield exceeding 2.3 metric tonnes per hectare, one of the highest in the world. 43% drink instant coffee most. Vincafe holds 40% of the market share which is equal to the combined market share of Trung Nguyen and Nescafe. Factories invested by Nestle, Olam International, Tata Group and CCL Products India make up about 70 per cent of the total. Mr. Do Hoai Nam, Chairman of Intimex Group, which exports 1/3 of Vietnam's robusta coffee, the bitter taste, is mainly used to make instant coffee. Global Instant Coffee Market Outlook. The leader of the Vietnamese coffee market is a domestic brand: Trung Nguyen. The world instant coffee market is highly fragmented and it comprises multiple players. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept 30, a Bloomberg analysis of Customs data show. Instant coffee – a small sachet that contains dried coffee powder, sugar and powdered cream – accounts for two-thirds of the global coffee market… The Philippine Coffee Board Inc. (PCBI) recently announced the rising consumption in coffee of Filipinos- in all forms be it roast and ground, instant or specialty. Vietnam Coffee & Tea Reports: Our 2020 Vietnam report include trends, statistics, opportunities, sales data, market share, segmentation projections on the Coffee & Tea market. Global Instant Coffee Market: Overview. Robusta coffee is more bitter and less aromatic than Arabica, and so often used for instant coffee and low-quality blends. Coffee production by country, thousand 60-kg bags. Vietnam's coffee industry is considering expanding the production of water-soluble coffee as a profitable growth proposal rather than just continuing to grow more trees. The rest of the market share is split between street food (11%), convenience stores, canteens, bars and clubs (1%) and hotel venues. Table of Contents for Vietnam: Instant Coffee Market and the Impact of COVID-19 on It in the Medium Term by Williams & Marshall Strategy. Vinacafe developed four product lines, namely Vinacafe 100 percent coffee, Vinacafe 2 in 1, Vincafe 3 in 1 and Vinacafe 4 in 1. India will lead growth in the retail market for instant coffee in Asia, increasing almost 12 per cent a year to top US$850 million (S$1.14 billion) in 2024, according to Euromonitor International. The market is estimated to experience substantial increase in the production capability as many different market suppliers are now focusing on the usage of advanced technologies for the production of high quality instant coffee. Main reason why instant coffee is taken is by its quickness and easiness. Vietnam is the world’s largest exporter of coffee, after Brazil. Table of Contents for Vietnam: Instant Coffee Market - Market Analysis, Size, Trends, Consumption, Insights, Opportunities, Challenges and Forecast until 2024 by Williams & Marshall Strategy. 56% regularly drink instant coffee . 60% drink coffee more than once / day, 36% drink instant coffee daily . Vietnam Coffee Market - Growth, Trends and Forecasts (2018 - 2023) The Vietnam coffee market value is expected to witness a growth rate of 8.2% during the forecast period with an average per capita coffee consumption of 1.1 Kg in 2018. However, the market share is dominated by three big companies: Trung Nguyen, Nestlé and Vinacafe Bien Hoa. Vietnam Coffee Export – Market Share of Vietnam Coffee Export Companies 05 September 2018. Of which, Trung Nguyen accounted for 80% of the roasted ground coffee market, according to Euromonitor. Instant coffee is high in acrylamide, a chemical compound that has been shown to cause cancer in animals, which has hindered the market growth. Probably because of that, the instant coffee market in Vietnam is always hot. Vietnam’s coffee market is expected grow in value at a rate of 8.2% during the 2018 - 2023 period, with an average per capita coffee consumption estimated at 1.1 kg in 2018. Vietnam’s import of roasted/ground coffee from the United States has increased in the past few years due to the expanding coffee … Change in total production, 2015-2019. Instant coffee producers operating in Vietnam are expected to produce roughly 675,000 metric tons of instant coffee in 2015, according to estimates provided by the Vietnam Coffee and Cocoa Association (VICOFA). The report includes detailed analyses of coffee market in Vietnam, information on major producers, distributing companies, and buyers. Vietnam continues to import small quantities of green coffee beans, as well as roasted and instant coffee from Laos, Indonesia, Brazil, and the United States. Average Out-Of-Home Consumption Spending In Vietnam Instant coffee – a small sachet that contains dried coffee powder, sugar and powdered cream – accounts for two-thirds of the global coffee market but the trends are moving towards roasted blends. Decision Lab also reveals that the typical out-of-home consumer is a male between the ages of 15 to 35 with a monthly salary of 7,500,000 VND to 30,000,000 VND. Brazil is the top coffee-producing country in the world, followed by Vietnam and Columbia. Most coffee-producing countries have made modest gains in overall production over the past several years, while some countries have reduced output in that time. This contains 5 years of historical data and five-year forecasts.This Market size report gives an instant overview of the Vietnam Coffee Shops Market Coffee Market in Vietnam: Business Report 2020 provides a complete overview of current market state issued in a comprehensive and easily accessed format. Explore Vietnam: Instant Coffee Market and the Impact of COVID-19 on It in the Medium Term report and its comprehensive details including data tables / figures / charts and/or more as provided in the actual report. In 2016, Nestle Vietnam Ltd. led the coffee sales, with a retail volume share … 7.3 Forecast on Demand in Coffee Market in Vietnam 7.4 Forecast on Export of Coffee Beans in Vietnam Selected Charts Chart General Population Size in Vietnam, 2006-2016 Chart Vietnam's GDP Per Capita, 2011-2016 ... Vietnam Instant Coffee Market - Forecasts from 2020 to 2025 “We are now at 170,000 MT per year, says Guillermo “Bill” Luz, Founding trustee of the country’s premiere coffee organization. In 2012, Nestlé's instant coffee market share was 33%, Vinacafé 32.5%, Trung Nguyen 18.2%, and other brands 16%. The average value of coffee exports is around US$3 billion per year, accounting for over 10% The market is further projected to grow in the forecast period of 2020-2025 at a CAGR of 4.9% to reach USD 15.2 billion by 2025. Vietnam has the capacity to make as much as 58,500 tons of instant coffee a year from nine plants, according to data compiled by Bloomberg News. 86% put either sugar, milk or both . This makes it a staple of commercial coffee giants such as Nestle (Nescafé), who have multiple factories in Vietnam. Instant Coffee Market was valued at USD 23.26 Billion in 2018 and is projected to reach USD 31.97 Billion by 2026, growing at a CAGR of 4.03 % from 2019 to 2026.. page 1 Vietnam currently planted two main types of coffee: Arabica and Robusta. Nescafe is the best brand in terms of the recognition (86%) and share Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept. 30, a Bloomberg analysis of Customs data show. Coffee Shops Vietnam market size data most recently updated in 2017. In the 2016/17 season, according to USDA, coffee production was estimated to have dropped to xx.x million bags (60kg/bag), the lowest level since the 2012/2013 season. Think of coffee and you will probably think of Brazil, Colombia, or maybe Ethiopia. The quick and easy preparation in a short span of time is the crucial aspect of the rise in the market revenue of Instant Coffee as well as high antioxidant content will foster market growth. The beverage-food industry businesses all want to grab the market pie. Fierce competition. However, the lack of a fresh coffee feel in instant coffee has restrained the market growth. Hyderabad: The world’s largest private label instant-coffee manufacturer, CCL Products, plans to increase its focus on India, eyeing a sizeable share of the home market that currently contributes just 7% to its total revenue.The company reported Rs 1,100 crore of sales last fiscal year and has two manufacturing facilities in India and one each in Vietnam and Switzerland. But the world's second largest exporter today is Vietnam. 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